Inform with Accuracy.
Report with Care.

Access Reporting Guidelines
Toolkit download for ethical suicide prevention storytelling in media
Journalist reporting guidelines for safe suicide coverage in the media

Journalists shape public understanding of mental health and suicide. Responsible reporting can reduce stigma and encourage help-seeking and prevent suicide contagion, while unethical coverage may negatively influence the health outcomes of those who are vulnerable or at risk of suicide. This hub offers guidelines, expert insights, and ethical reporting guidance to support accurate, compelling storytelling that positively impacts society.

Ethical Reporting And Why It Matters

Ethical reporting on suicide and mental health can save lives. Ethical coverage ensures that information is accurate, and free from sensationalism, encouraging help-seeking behaviors rather than distress. This section provides guidance for media professionals and public messengers to ensure their messaging is hopeful and impactful.

Media Inquiry Request

Need to speak with an expert? Submit a request for interviews, expert commentary, consultation on a story, or additional information.

Submit a Media Inquiry
Contact AFSP Media and Entertainment Hub for press and media inquiries

Subject Matter Experts

Access bios of AFSP experts, available for media interviews, panel discussions, and commentary on responsible mental health coverage.

Bob Gebbia

CEO of AFSP

View Bio

Christine Yu Moutier, M.D.

Chief Medical Officer at AFSP

View Bio

Jill Harkavy-Friedman, Ph.D.

Senior Vice President of Research at AFSP

View Bio

Victor Armstrong, MSW

Vice President for Health Equity and Engagement

View Bio

Suicide Statistics And Research

AFSP Suicide Statistics

Get the latest data on suicide rates, risk factors, and prevention efforts.

View Statistics

Harris Poll

A national study co-developed by AFSP on public attitudes towards suicide prevention and mental health awareness.

Explore Findings

Visual Insights for Responsible Reporting

Explore powerful visuals that inspire responsible storytelling.

Bring Ethical Reporting Training to Your Newsroom

AFSP offers a free 30-minute training session on ethical reporting for journalists. This presentation is designed to equip reporters with best practices for covering suicide in a safe, accurate, and compassionate way.


To schedule a training for your newsroom:

Frequently asked questions for entertainment professionals creating suicide prevention content

Local and national media

Email pr@afsp.org

Commit to Ethical Reporting—Download the Guide Today

Your reporting has the power to prevent suicide by shaping more supporting conversations, reducing stigma, and guiding people toward help. Use these guidelines to ensure your stories inform, educate, and help those at risk for suicide.

Looking for additional support? Download our journalist toolkit or contact AFSP for expert guidance.

Get in Touch

We'd love to hear from you anytime!

Call to action for media professionals to access suicide prevention storytelling resources
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