Campaigns that Help Stop Suicide
AFSP's suicide prevention campaigns are powerful reminders of the steps we can take to look out for loved ones, the people in our community, and those who have been impacted by this leading cause of death.
Talking is the first step to preventing suicide
We might worry that saying the wrong thing will make it worse. So, we end up not saying anything—even though a few kind words can make the difference in connecting someone to help or supporting someone who experienced a suicide loss.It's time we shed a light on this leading cause of death.
AFSP's Talk Away the Dark campaign is a public service campaign that speaks to adult audiences, letting them know they make a difference by learning the warning signs, knowing the risk factors, and bravely having a REAL open and honest conversation with someone they care about.
It's time to talk away the dark.
Learning how to be the friend who listens
Starting a conversation about mental health does not need to be uncomfortable, and it can make all the difference.
Seize the Awkward is a national campaign that empowers teens and young adults to talk openly about mental health and check in on their friends, whether they might be struggling or not. Through bold, creative messaging, it shows how reaching out—especially during life’s awkward moments—can break the silence, reduce stigma, and offer support when it’s needed most.
The campaign is led by AFSP and NAMI in partnership with the Ad Council, building on the campaign’s success to inspire even more young people to check in with one another.
Confronting suicide in the construction industry
Hard Hat Courage is the construction industry's collective commitment to save lives by making it safe to talk about our mental health—every day, on every jobsite.
This construction workplace campaign was founded in partnership between AFSP and Bechtel, a trusted global engineering, construction, and project management partner. Rooted in AFSP’s evidence-informed prevention strategies and Bechtel’s decades of experience delivering complex mega-projects, Hard Hat Courage was built to confront the high rates of suicide in the construction community and evolve the industry to one that prioritizes mental health alongside physical safety.
Engineered to scale, the cross-industry initiative will equip companies of all sizes with construction-specific mental health and suicide prevention resources and education.
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Press Releases And Media Statements
Find official press releases, media advisories, and public statements from AFSP, ensuring accurate reporting and up-to-date information.
Crisis Response Checklist for Newsrooms
A quick-reference guide to help journalists navigate crisis reporting while prioritizing accuracy and sensitivity.
Heated Rivalry’s Depiction of Suicide Loss Lets Viewers Know It’s Okay to Talk About It… and Shows How to Do So
In the beloved series Heated Rivalry, Ilya opens up to Shane about the loss of his mother to suicide. The conversation is emotional, thoughtful, and lets viewers know it’s okay to talk about suicide and mental health. This is what checking in on a partner, friend, family member, or loved one should look like.
Discover our Entertainment Guidance Hub
Find evidence-based guidance on how to tell stories safely, while being true to the artistic voice of your project and learn why the way you handle the topic of suicide in fictional narratives and storytelling makes a difference.
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